Farmer Al started Frog Hollow Farm on 13 acres in Brentwood in 1976. Originally farming conventionally, Farmer Al became increasingly aware of the negative impacts that conventional farming presented to the health of the land and the people working on it.

He was an early adopter of organic practices and transitioned Frog Hollow to organic production in 1989. To support the health and renewal of their farm’s ecosystem, they focus on fundamental principles of regenerative agriculture: soil, water, biodiversity, and human health and prosperity.

As an organic operation, their farm team is never exposed to synthetic pesticides, and neither are their customers. Everything they do on the farm to care for their soil, trees, and team translates into high nutritional value and unparalleled flavor in their fruit. Because their harvest and fruit-packing crews are so skilled in handling especially ripe, delicate fruit, the “Brix” level (a measurement of sugar and nutrient development) of their fruit is off the charts! When soil and crops are healthy, so are people. Consumers in turn enjoy healthier, more nutrient-dense, tastier food whose production has not harmed land or humans.

Today, Frog Hollow Farm is a 280-acre regenerative organic farm that is home to thousands of trees that produce peaches, nectarines, cherries, apricots, apriums, plums, pluots, mulberries, pears, olives, persimmons, quince, apples, meyer’s lemons, blood oranges and more.