Harry Iwamoto farmed ancestral land in Japan until he emigrated to the U.S. in the late 1950s. In the late 1960s, he leased 11 acres of land in Southern California and began to farm strawberries. Today, Harry's daughter, Molly, and her husband, Rick Gean, continue the family farming tradition.

Today, the family sells their strawberries, beans, tomatoes, and bushberries at 46 California certified farmers markets.

Harry's Berries is not certified organic, but Rick Gean's production practices—well beyond organic standards—have resulted in exceptional soil which yields exceptional product. Although Rick married into the Iwamoto family, he took to farming like a duck to water and is responsible for the day-to-day operation of the farm. He composts on the farm and uses the worm casings to make a "tea" which they use as their fertilizer. The land's microclimate is perfectly suited to each crop, so minimal irrigation is used, and the sugars in the fruit and vegetables are concentrated. Every plot on the farm is cover cropped in alfalfa for three months every year; the alfalfa is plowed back into the soil at the end of its three-month growing period. When each field is ready to go to cover cropping, Rick pulls out the irrigation tape and ties it into trellises for the tomatoes. These practices illustrate the family's commitment to sustainable production.